Acquiring & Scaling the Next Generation of Marketing, Media & Influencer Agencies

We are more than a holding company—we’re a catalyst for the next era of marketing, media, and influence.

Founded in 2025 and headquartered in New York, we acquire, empower, and scale the agencies shaping tomorrow’s brand conversations. By uniting creativity, data, and technology within a shared strategic and operational framework, we enable our agencies to move faster, think bigger, and deliver measurable impact that helps brands lead—not follow—in the digital economy.

Our model blends the entrepreneurial spirit of independent agencies with the strength of a world-class platform. By providing capital, operational expertise, and shared resources, we unlock new opportunities for growth without compromising the unique culture and vision that make each agency exceptional.

Our growth strategy is deliberate and disciplined—starting with the Northeast corridor and expanding nationwide. We target founder-led agencies with a proven track record of innovation and client impact, offering them the freedom to remain relentlessly creative while benefiting from shared infrastructure, operational excellence, and accelerated business development.

At 617 Collective, we believe that the future of marketing belongs to those who can adapt quickly, think boldly, and execute flawlessly—and we’re building a network of agencies that can do exactly that.

Who we are

What are we looking

We are seeking founder-led agencies in the Northeast U.S. with strong creative track records, established clients, and growth potential.

Influencer Marketing Boutiques

Focus: Beauty, Fashion, Food & Bev, Wellness
Pain points: Scalability issues, limited back-office support & financing
Ideal targets: 10–30 person teams, active on TikTok Creator Marketplace & Instagram Reels

Niche PR Agencies

Focus: Lifestyle, fashion, fintech, and hospitality.

Pain points: Lack of influencer integration and limited scalability.

Ideal targets: Founder-led agencies seeking growth capital or exit opportunities.

Focus: Streamlining influencer bookings and partnership management.

Pain points: Cash flow challenges and lack of recurring revenue models.

Ideal targets: Firms that can integrate financing solutions and structured revenue models

Talent Management

Hybrid Influencer + Paid Media

Focus: ROI attribution, creator licensing, and whitelisting campaigns.

Pain points: Limited creative differentiation despite strong performance tracking.

Ideal targets: Plug-and-play agencies that complement a broader creator strategy