We are the Anti-Roll-Up Holding.

A modern holding company that scales founder-led agencies without stripping culture, brand, or leadership.

Founded in 2025 and headquartered in New York, 617 Collective is a new breed of holding company built to acquire, empower, and scale founder-led marketing and media agencies. We blend the entrepreneurial spirit and unique culture of independent shops with the strength of a world-class platform, providing the capital, shared infrastructure, and operational expertise needed to accelerate their growth.

Who we are

An alternative to roll-ups built for founders, not spreadsheets.

617 Collective partners with profitable, founder-led agencies that want to scale without losing control.

We invest, support, and grow agencies in the creator economy while protecting what made them successful in the first place.

Influencer marketing illustration

Just aligned capital, real operational support, and a shared vision for long-term value creation.

What we're looking for

We partner with founder-led agencies across the U.S. that have built real creative equity and loyal client bases, and are seeking growth capital and infrastructure, not consolidation or control.

01

Influencer Marketing Boutiques

Beauty, Fashion, Food & Bev, Wellness

02

Niche PR Agencies

Lifestyle, fashion, fintech, and hospitality

03

Talent Management

Streamlining influencer bookings and partnership management

04

Hybrid Influencer + Paid Media

ROI attribution, creator licensing, and whitelisting campaigns

News

Latest

Business Insider 617 Collective Appoints Victor Martinez as Partner and Head of Capital Markets Read more →
24-7PressRelease 617 Collective Acquires Zanahoria Azul, Expanding Its Footprint in Influencer Talent Management Yahoo Finance 617 Collective Announces Acquisition of Nominee Design, Joining a New Platform for Founder-Led Creative Agencies IssueWire 617 Collective, LLC Appoints Agency Veteran Cynthia Monroy as Managing Partner to Drive Operational Scale and Portfolio Integration Yahoo Finance 617 Collective Launches as Modern Holding Company to Acquire and Scale Creator-First Marketing Agencies

Own a founder-led agency? Let's talk.

Get in touch